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Meet The

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Yazan El-Shalabi

Co-Founder / CEO

Yazan is continuously evolving the business and creating growth opportunities for investors in the communities across Canada. He is active in all components of the business from menu design to site location, and daily operations.

Shortly after graduating college, Yazan began work immediately in his field of construction management. After several years of work, his interests shifted completely. Yazan opened the first Shelby’s restaurant in 2015 and works closely with entrepreneurs to run a successful Shelby’s franchise.

Yazan enjoys participating in soccer and assisting communities in need. He took it upon himself to kick off the campaign for the fire relief of Fort McMurray, feed front-line workers during the COVID-19 pandemic, and sponsor youth team activities.

Yazan can be reached by email:

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Yasser Ali


Co-Founder /

Director of Marketing

Yasser has been in the restaurant industry for 18 years. From bus boy to kitchen chef, he has worked every job there is in a restaurant. Today he is best known as the face of Shelby's. He co-founded Shelby's in 2015.


Yasser’s unique outlook on fusion foods is essential in the development and evolvement of the Shelby’s menu. 

Yasser holds a bachelor’s degree in sociology in psychology from the University of Toronto and a diploma from Fanshawe College in Business Purchasing and Supply Chain management.

His multi-level experience in the restaurant industry and his creativity when it comes to food is what helped Shelby's distinguish itself from other restaurants.

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Bradley Cowen


Director of Operations

Brad is an accomplished director of operations with over 30 years of extensive experience in the food & beverage industry, specializing in both corporate and & franchise development across North America. Throughout his career, Brad has played a pivotal role in the growth & success of iconic brands such as Keg Restaurant, Milestones, Texas Roadhouse & Pickle Barrel. 

Brad firmly believes that the key to productive growth lies in fostering great brand awareness & cultivating passionate leaders. His expertise spans location, equipment procurement & talent acquisition, making him a versatile & strategic leader in the industry. Brad's dedication to mentoring & developing further leaders in the food & beverage sector underscores his commitment to excellence & his vision for sustained growth & innovation.  


With a proven track record of driving operational success & a deep understanding of the nuances of both corporate & franchise models, Brad continues to shape the future of the food & beverage industry, one successful venture at a time,  

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Andrew Kirkwood
VP Franchise Development

Andrew has an extensive restaurant background, working in leadership roles in both Franchised and corporate settings, his belief that the most important part to successful food service comes down to 2
things; food quality and exceptional customer service dovetails perfectly with Shelby’s business model:
to provide quality fresh ingredients in a fun, friendly setting.

Having had the opportunity to open new restaurants with Cara, Prime Restaurants and Boston Pizza gives him the right tools to ensure consistency, food quality and great service throughout our brand.

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Tony Glitz
VP of Project Management

Tony has over 39 years in the Food and Beverage industry, starting his career as a cook at eleven years old!

Tony’s dedication to the hospitality industry has never stopped expanding and developing as a Canada Red Seal Certified Chef. Tony also has worked for the industry's finest as Corporate Chef, and Executive Director of Food and Beverage of many other well-known companies.

Tony is a graduate of Humber College in Ontario, with a degree in Hotel and Restaurant Management and Culinary Management, graduating with honours. He also spent time in Japan working and training with a team of Japanese Chefs at a major resort.

Jason LeGroulx
Franchisee Trainer/Liaison

Jason has spent over 30 years in the food and beverage industry working in several franchise models including Domino’s Pizza, Boston Pizza, Crabby Joe’s and most recently as the Leasing and Construction Manager for Subway in SW Ontario. 


Through his various leadership roles that have included kitchen manager, general manager and former franchisee with an international QSR brand, he has developed a well rounded skill set to assist franchisees improve operations and profitability. 

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Sultan Nabhani
Media Production Manager

Sultan has an extensive background in filmmaking, creative writing, and photography. He’s had experience working worldwide with multiple brands, agencies, and broadcast channels.


Sultan’s involvement with the Shelby’s marketing team has brought along many visually attractive videos for consumer consumption, as well as educational videos and photos that reflect our company’s culture and brand. He writes and directs all our videos, and is deeply immersed in our social media upkeep, marketing plans, and strategies alike. 


His passion for visual storytelling, photography, music, and food is what excites him most.


Phil den Hollander
Brand Manager

Phil is an award winning graphic artists with an impressive 12-year journey in the creative realm, working with many national brands and organizations including Western University, the National Basketball League of Canada, multiple sports organizations and clothing brands. 

Partners At


Astor Manufacturing 
Software Solutions

One of North America's most successful restaurant cleaning providers.

Cleaning Products Supplier

Providers of a range of products and services to businesses including uniforms, mats, mops, cleaning and restroom supplies, first aid and safety products

Build Angle

Mealsy supports us with our POS and website development and online ordering system in addition to the Gift Cards and Rewards programs.

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PepsiCo Canada


Retail Company

All of our cold beverages been supplied by our partners PepsiCo Canada

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York Developments


Real Estate Developer

York Developments is a highly successful regional developer whose partners have combined over 100 years of real estate development experience.


Banking Services

BMO is a leading North American bank providing personal and commercial banking, global markets and investment banking services to 13 million customers. 


CBRE Canada

Real Estate Services

CBRE Group is the world's largest commercial real estate services and investment firm.


PDM Solutions
POS Systems

A leading Canadian payment solutions company based in Winnipeg, Manitoba




Law Firm

Over 40 years of experience providing legal solutions that are responsive, practical and efficient in all areas of business law.


Sysco Canada


Food Service

Sysco is Canada’s leading foodservice distributor. They supply us with the greatest selection of fresh produce, meat, and all essential supplies for restaurants.

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